In January 2005, Irwin toys wanted to advertise their new product line for the year in the Toy Directory for the International Toy Fair in New York. They required 2 pages, one cover page, and a promotional page of four different products that they will be introducing. So in partnership with Irwin's creative Director Timothy Laurence, we created a two page spread that not only displays the uniqueness of the company, but also flatters the new product line with strong bold colours and a playful environment that would not only influence toy distributors in North America, but would have an inticing effect for children and yong adults.
Here are the printed pages, although I had to remove the text for copyright purposes for the image in the right, It still communicates how the product was visualized in the print Ad.
In Febuary of 2004, a consistent client of mine, Irwin Toys needed to design a media press kit for the International Toy Fair in New York. I was illustrating the cover pages for the Irwin Toy section of the Toy Fair catalog during this time when they came to me regarding the creative process for s new media press kit. The press kit had to contain a sample of there newest toy the i-TOP. A spinning digital top where kids aged 7-12 can play games and compete agianst one another for better scores as well as a DVD of all there newest toys for the year. Included with the press kit was to be some slick artwork that would compliment not only the image of the company but the packaging of the toy and the information.
Here are some photographs of the final press kit that was used in the marketing of Irwin Toys in New York. With the limited time we had and harsh deadline for printing, I think we churned out a great little press kit that was eye catching, consistent, and charming not only to flatter The Irwin Toy brand, but to broaden the client base of the company as well.
Enjoy!